Coronavirus update: LaLiga runs music festival, ONE fights on, AFL pay dispute, and more
Spanish football's LaLiga is running an online global music concert to raise funds for the fight against the coronavirus pandemic
Coronavirus update: Tokyo torch relay postponed, KBO postponed again, and more
The Tokyo 2020 Olympic torch relay has been postponed, in the wake of the postponement of the Games themselves
Chinese Athletics Association agrees sponsorship with Huami
The Chinese Athletic Association and national track and field team have agreed a sponsorship deal with wearable technology brand Huami
Asian sports media industry to take 35-per-cent revenue hit, report says
The coronavirus outbreak will result in a 35-per-cent drop in sports media industry revenues in the Asia-Pacific region, according to a report by research firm Media Partners Asia
Facebook in talks for stake in Indian telco Jio
Facebook is in talks to acquire a 10-per-cent stake in Indian mobile telco Reliance Jio, according to the Financial Times
Tokyo 2021 move will crowd sports calendar
The postponement of the Tokyo 2020 Olympics until 2021 will crowd the sports calendar and have a knock-on impact on a large number of other events next year
KBO renews sponsorship with Pocari Sweat
Korea's professional baseball league, the KBO, has renewed its long-running sponsorship with sports drink brand Pocari Sweat.
The deal has been renewed for four years, from 2020 to 2023
Coronavirus latest: Champions and Europa League finals postponed, Olympics decisions imminent, and more
Uefa has postponed this year's Champions League and Europa League finals due to the coronavirus pandemic.
The women's Champions League final has also been postponed
新冠疫情最新消息:澳式橄榄球联赛停摆至五月底,国际橄榄球理事会推迟多项赛事
澳大利亚足球澳式橄榄球联赛(AFL)将停摆至到5月31日,澳大利亚女子澳式橄榄球联赛已取消季后赛,也不会产生冠军。
机构负责人认为赞助商应该大胆一点,在体育停摆的时候与体育迷进行沟通
主要体育市场营销人员已经敦促赞助商品牌使用大胆的创意,以此在新型冠状病毒大流行期间与体育迷们保持联系。