Kevin McCullagh

Spanish football's LaLiga is running an online global music concert to raise funds for the fight against the coronavirus pandemic

The Tokyo 2020 Olympic torch relay has been postponed, in the wake of the postponement of the Games themselves

The Chinese Athletic Association and national track and field team have agreed a sponsorship deal with wearable technology brand Huami

The coronavirus outbreak will result in a 35-per-cent drop in sports media industry revenues in the Asia-Pacific region, according to a report by research firm Media Partners Asia

Facebook is in talks to acquire a 10-per-cent stake in Indian mobile telco Reliance Jio, according to the Financial Times

The postponement of the Tokyo 2020 Olympics until 2021 will crowd the sports calendar and have a knock-on impact on a large number of other events next year

Korea's professional baseball league, the KBO, has renewed its long-running sponsorship with sports drink brand Pocari Sweat. The deal has been renewed for four years, from 2020 to 2023

Uefa has postponed this year's Champions League and Europa League finals due to the coronavirus pandemic. The women's Champions League final has also been postponed

澳大利亚足球澳式橄榄球联赛(AFL)将停摆至到5月31日,澳大利亚女子澳式橄榄球联赛已取消季后赛,也不会产生冠军。

主要体育市场营销人员已经敦促赞助商品牌使用大胆的创意,以此在新型冠状病毒大流行期间与体育迷们保持联系。