Asian Cricket Council agrees digital collectibles deal with FanCraze
The Asian Cricket Council is to launch a digital collectibles programme in partnership with FanCraze Technologies.
The ACC and FanCraze will create a set of collectibles that fans can acquire and trade
777 Partners continues rapid expansion in football with Melbourne Victory investment
American investment company 777 Partners has acquired a stake in Australian A-Leagues football club Melbourne Victory, adding to a portfolio that now includes five football clubs around the world
One Championship says it will break even within three years as increased losses reported in 2021
Mixed martial arts promotion One Championship has said it will break even within the next three years, as the company reported annual losses in 2021 had increased by 125 per cent on the year prior, reaching…
EXCLUSIVE: beIN Sports set to acquire Formula 1 rights in Asia-Pacific
Pay-television broadcaster beIN Sports is finalising a multi-year deal beginning in 2023 for Formula 1 rights across its Asian markets, SportBusiness understands
Raine Group eyes long-term potential in Asian properties as it opens office in Singapore
Colin Neville, a partner at investment bank The Raine Group, told the Sports Matters conference in Singapore this week that the company's long-term ambitions in the region include backing the development…
Football Australia agrees men’s national team naming rights deal with Subway
Football Australia has agreed a three-year sponsorship deal with sandwich chain Subway covering the naming rights for men's national teams, plus rights around the women's national team and domestic club…
MLB employs ‘virtual idol’ to promote World Series in China
Marketing in China for this year's Major League Baseball World Series will include appearances by 'virtual idol' Leah, as the American baseball league aims to reach young audiences in the country
Bundesliga to share best practices with Indian Super League under new collaboration
The Deutsche Fußball Liga has signed an agreement with Football Sports Development Limited, organiser of the Indian Super League, to share best practices in areas including fan engagement, marketing and …
Hong Kong marathon and dragon boat championships join list of cancelled events
Hong Kong's tough pandemic policies claimed two more high-profile sporting victims late last week as the city's marathon and the World Dragon Boat Racing Championships were moved from their original dates
LIV Golf agrees digital media rights deal with Weibo in China
LIV Golf has agreed a content partnership in China with social media platform Weibo.
Weibo has got exclusive digital media rights for LIV's inaugural Invitational Series this year