Lee Choong Khay | After Covid-19, the sports media rights model must change
Lee Choong Khay, head of sport at Malaysian pay-television broadcaster Astro, implores rights-holders and broadcasters to take the opportunity of the Covid-19 interruption to reconsider the sports media rights model.
Esports: Invest now and monetise later
Lee Choong Kay, vice-president of sports business at Astro Malaysia, explains why organisations need to move fast and devote more time to esports.