Mark Cornish | Football sponsorship market should go online
Mark Cornish, board advisor to Sponsor.Online, believes that football properties need to take advantage of their reach and move to a digital sponsorship marketplace.
Mark Cornish | Grassroots sponsorship is set to boom
Mark Cornish explains how investment, technology and societal demands are creating new sponsorship opportunities in grassroots sport.
Why the financial crisis was the making of the modern sponsorship industry
Mark Cornish, founder of roosponsorship.com, explains how sponsorship was forced to take stock and get better at evaluation.