Fintech firm Guavapay becomes Rangers sponsor
Financial technology company Guavapay has become the lower back-of-shirt sponsor at Scottish Premiership side Rangers in a ‘multi-year’ agreement.The
IMG loses Premier League Productions business
IMG will lose its long-held and lucrative Premier League broadcast production business from 2026-27 after the English top flight decided to take the operations in-house in a major blow to the agency
‘Made for TV’ Ultimate Championship joins Infront athletics portfolio
Infront has tied down more media rights business in athletics in a two-edition deal to sell international broadcast rights to the new World Athletics Ultimate Championship
NLL launches OTT platform with certain market exclusions
The new OTT platform launched by the National Lacross League (NLL) will stream free live coverage of matches globally with the exception of the US, Latin America, the Caribbean and Oceania
Secondary UCL sponsor sales enter last stretch
Team Marketing is looking to sell its final piece of Uefa Champions League sponsorship inventory for the 2024-27 cycle after inviting brands to bid for the last slot in the new second-tier category
Sports recruitment firm Meent appoints iWorkinSport CEO
Sportcarriere, the sports and entertainment recruitment and HR firm recently rebranded as Meent, has recruited João Frigerio to head up its Swiss office and international development.
FIS lands Visa as latest central sponsor
The International Ski and Snowboard Federation (FIS) continues to build out its central sponsorship portfolio after bringing in Visa as title sponsor of the Snowboard Alpine World Cup.
EuroLeague Women creates DAZN exclusivity
Basketball’s EuroLeague Women has secured a step up in exposure with DAZN coming on board to stream matches globally and add to the existing output on YouTube.
Autumn Nations Series outstrips Nations League on TF1
France’s narrow win over New Zealand delivered commercial broadcaster TF1 a record audience for an autumn test match and also eclipsed its ratings for the Italy-France Uefa Nations League clash by 2.2 million viewers.
Latency improving for live streaming, report claims
New research carried out in the UK market has found that improvements have been made in lowering the latency for live sports streaming of major events this year