Men’s 100m final: still appointment-to-view TV?
Linear audiences in most major European markets dropped significantly for the men’s Olympic 100-metre final compared to the last summer Games in Europe as its ‘appointment-to-view’ status has been diluted due to various factors.
Sole CEO for Sport1 as Acunmedya deal closes
Matthias Kirschenhofer has become the sole chief executive of German sports broadcaster Sport1 following the closure of a 50-per-cent equity stake sale to Acunmedya, the Turkish media group
EXCLUSIVE: OneFootball blows final whistle on APAC
OneFootball has wound up its Singapore-based Asia-Pacific operations amid a small number of redundancies globally as the media platform continues to reshape its business, SportBusiness understands
Serie A negotiates five-year Match TV extension
Serie A will remain on Match TV in Russia until at least 2029 as - unlike some other high-profile properties - the league continues to have uninterrupted coverage in the country.
M&C Saatchi turns to Clarke to lead sports business
M&C Saatchi Group has recruited Robin Clarke from the Endeavor-owned marketing agency 160over90 to head up its sport and entertainment businesses following the recent high-profile exit of senior executive…
PGA Tour eyes slice of YouTube creator audience
The PGA Tour has taken steps to retain engagement within a key demographic as it launches a 9-hole event to tap into social media followings of YouTube golf content creators
CAF aims to turn around club competition TV deals
CAF is looking to strike deals for its club competitions with broadcasters across sub-Saharan Africa and sell international rights not already awarded to beIN Sports and carved out of IMG's deal, SportBusiness understands.
Arnold Clark usurps rival as Scotland shirt sponsor
In becoming the shirt sponsor of Scotland’s men’s national rugby union team, Arnold Clark has made its biggest move to-date in establishing its brand outside of Scotland as it replaces rival car dealership Peter Vardy in the role.
Euro 2024 sponsorship pays dividends for Lidl
Lidl’s activation around its sponsorship of Euro 2024 has been vindicated after the German supermarket chain derived the most consumer recognition of all sponsors, according to a recent YouGov study.
Atalanta lands security of three-season shirt deal
Atalanta has profited from its rising commercial appeal on the back of winning the Uefa Europa League by landing a three-season shirt sponsorship with sparkling water brand Acqua Lete