Every event day aired live in PBR’s ‘game changing’ domestic rights deals
PBR's new domestic rights deals with CBS and Merit Street Media will create live weekend viewing slots akin to major league sports and allow the Endeavor-owned property to tap into an audience outside of its core following.
IOC steps up Netflix content strategy
News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.
New roles for Aristodemou, Sanz and Casta in EBU sports rejig
Structural changes unveiled this morning at the EBU have been put in place with a view to the onboarding of Olympics broadcast rights and to further develop the new Eurovision Sport streaming platform.
Sportradar rights costs up 78 per cent but ATP, NBA ‘amplify revenue growth’
A 78-per-cent jump in Sportradar’s Q1 sports rights costs on the back of its new ATP agreement and first season of an NBA extension contributed to a narrow net loss but the company claims to be already f…
Paramount turns to Uefa final again to entice OTT subs
The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.
Kosmos doubles down on remaining business with Kings League funding
Sixteen months on from the collapse of its high-profile Davis Cup deal, Kosmos has announced a €60m funding round for what now represents its main business.
Pragosport ties down Czech league international betting streaming rights
Czech agency Pragosport has been awarded the international betting video rights to the top two Czech football leagues from 2024-25 to 2028-29
Swiss Super League retains free-to-air window with Blue Sport, SRG deals
In opting for the status quo by awarding its new domestic rights contracts, the Swiss Football League will continue to receive blanket pay-television coverage on Swisscom’s Blue Sport and valuable exposure f…
IMG Arena upheaval continues as Wright leaves amid OpenBet restructure
The merging of Endeavor’s OpenBet and IMG Arena has led to a high-profile casualty as Max Wright, who has been with IMG for 11 years, negotiating various betting rights deals with sports bodies, leaves the company.
Caf eyes sponsorship boost with introduction of virtual advertising
The Confederation of African Football is planning to introduce virtual overlay advertising at its events for the first time and has invited suppliers to submit bids for the contract, SportBusiness understands.