SailGP brings WSG on board to develop Women’s Pathway commercial programme
Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project.
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Son Heung-min named Pepsi ambassador in deal focused on EA Sports FC
Tottenham Hotspur and South Korea star forward Son Heung-min has announced a ‘multi-year’ global ambassador deal with Pepsi to be leveraged through EA Sports FC, the successor to the FIFA video game fra…
Canal Plus tells LFP it won’t bid in Ligue 1 rights auction
Canal Plus, the pay-TV broadcaster which has aired Ligue 1 action since 1984, has this morning informed the French Professional Football League (LFP) that it will not bid during its domestic rights tender
Recast to enter administration after investment shortfall
UK-based streaming platform Recast is to enter administration after funding commitments from a major investor were not forthcoming
CAF kicks off new sponsorship era with Tecno deal
Chinese smartphone brand Tecno has become a sponsor of the Africa Cup of Nations after striking a deal with the Confederation of African Football (CAF)
EXCLUSIVE: DAZN makes over 100 redundancies in further cuts to operating costs
DAZN Group is undertaking another swathe of redundancies primarily affecting staff in the UK and Amsterdam in the latest cuts to operating costs, SportBusiness understands
Skweek launches in UK after amassing basketball rights in France
Skweek, the basketball streaming platform owned by Monaco-based Fedcom Media, has made the UK its second market after launching in France last year on the back of various rights acquisitions
LFP buoyed by latest legal win in midst of rights tender
France’s Professional Football League (LFP) has won a new legal victory over Canal Plus and beIN Sports as it pushes ahead with its domestic rights tender.
Viaplay’s lenders appoint adviser to aid debt negotiations
Banks that have loaned money to Viaplay have appointed an external adviser to aid negotiations over the subscription streaming broadcaster’s debt burden, it is claimed.
WBD adds Max sports streaming tier targeted at users ‘under 30’
Warner Bros. Discovery Sports has unveiled a Bleacher Report (B/R) Sports add-on tier to its rebranded US streaming service Max