Matthew Glendinning

Horse Racing
Sponsorship & Marketing

Online gambling company BetVictor has renewed its sponsorship of The Gold Cup at Cheltenham Racecourse’s November meeting until 2021.
Football
Sponsorship & Marketing

Premium virtual advertising company Supponor has signed a long-term deal with LaLiga club FC Barcelona to provide digital overlay technology for the club’s perimeter advertising inventory.
Motorsport
Sponsorship & Marketing

Brazilian president Jair Bolsonaro has tweeted his determination to terminate the partnership between national oil company Petrobras and the McLaren F1 team
Sailing
Sponsorship & Marketing

The Transat, the world’s oldest professional solo sailing race, has a new title sponsor in French banking brand CIC.
Athletics
Sponsorship & Marketing

British Athletics has taken on sponsorship consultancy PHAR Partnerships to advise on the sale of its flagship Presenting Partner property from 2020
Esports
Sponsorship & Marketing

Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
American Football
Sponsorship & Marketing

San Manuel Casino has signed as a Founding Partner of Allegiant Stadium and a Proud Sponsor of the Raiders NFL franchise, starting with the 2020 season
Football
Sponsorship & Marketing

Premier League club Tottenham Hotspur has signed a five-year regional partnership with HSBC as its Official Banking Partner in the UK and Hong Kong, the bank’s two home markets.
Football
Sponsorship & Marketing

Spanish LaLiga club Barcelona has struck a three-year regional partnership with Sebang Global Battery, a Korean manufacturer of car batteries
Football
Sponsorship & Marketing

Turkish Süper Lig football club Trabzonspor has signed a three-year sponsorship deal with Chinese smartphone brand Huawei and Turkish telecommunications company Turkcell.