Rakuten Viber backs e-Ligue 1, LFP highlights 3.5m social media following
Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league
Unicesumar extends shorts deal with Santos, club completes trio of renewals
Brazilian football club Santos has extended its deal with the educational institution Unicesumar as the sponsor of the club’s shorts.
Formula E closing the gap on Formula 1 as a sponsorship proposition
Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.
McCrea Financial Services extends with Glasgow Warriors
Wealth management company McCrea Financial Services will continue as a sponsor of PRO14 rugby union club Glasgow Warriors for another two years
Casino Gran Madrid Online acquires Madrid women’s team shirt rights
Spanish online casino brand Casino Gran Madrid Online has signed as the main shirt sponsor of Madrid’s leading women’s football club – Madrid CFF.
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Interwetten fills Greek Super League betting partner slot
Online sports betting provider Interwetten has signed as the Official and Exclusive Betting Partner of the Greek Super League for one season
SportPesa quits Kenyan operations, global sponsorships unaffected
Online betting firm SportPesa has quit its Kenyan operations because of a change in Kenyan betting tax
Nike goes low with guarantee at Liverpool, but offers royalty upside – report
Nike’s proposed kit deal with Premier League club Liverpool will pay less upfront than the current deal with New Balance, according to a UK press report.
Fiserv signs £1m-per-year Chelsea partnership deal
Financial services company Fiserv has signed as a new Official Partner of Premier League club Chelsea.
SportBusiness Sponsorship understands that deal is worth about £1m (€1.1m/$1.2m
Herbalife Nutrition France partners OL women’s team, deal brokered by Lagardère
Nutritional supplements brand Herbalife Nutrition France has a become an Official Sponsor of the Olympique Lyonnais women’s team in a one-year deal to June 30, 2020.