Axe signs League of Legends partnership, deal brokered by CAA Sports
Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
San Manuel Casino partners Allegiant Stadium and Raiders NFL franchise
San Manuel Casino has signed as a Founding Partner of Allegiant Stadium and a Proud Sponsor of the Raiders NFL franchise, starting with the 2020 season
HSBC strikes regional partnership with Spurs, having turned down NR deal
Premier League club Tottenham Hotspur has signed a five-year regional partnership with HSBC as its Official Banking Partner in the UK and Hong Kong, the bank’s two home markets.
Barça signs regional deal with Korean battery company Sebang, club grows presence in Asia
Spanish LaLiga club Barcelona has struck a three-year regional partnership with Sebang Global Battery, a Korean manufacturer of car batteries
Trabzonspor signs up Huawei and Turkcell in €8.2m deal
Turkish Süper Lig football club Trabzonspor has signed a three-year sponsorship deal with Chinese smartphone brand Huawei and Turkish telecommunications company Turkcell.
Rakuten Viber backs e-Ligue 1, LFP highlights 3.5m social media following
Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league
Unicesumar extends shorts deal with Santos, club completes trio of renewals
Brazilian football club Santos has extended its deal with the educational institution Unicesumar as the sponsor of the club’s shorts.
Formula E closing the gap on Formula 1 as a sponsorship proposition
Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.
McCrea Financial Services extends with Glasgow Warriors
Wealth management company McCrea Financial Services will continue as a sponsor of PRO14 rugby union club Glasgow Warriors for another two years
Casino Gran Madrid Online acquires Madrid women’s team shirt rights
Spanish online casino brand Casino Gran Madrid Online has signed as the main shirt sponsor of Madrid’s leading women’s football club – Madrid CFF.
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