Matthew Glendinning

Esports
Sponsorship & Marketing

Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
American Football
Sponsorship & Marketing

San Manuel Casino has signed as a Founding Partner of Allegiant Stadium and a Proud Sponsor of the Raiders NFL franchise, starting with the 2020 season
Football
Sponsorship & Marketing

Premier League club Tottenham Hotspur has signed a five-year regional partnership with HSBC as its Official Banking Partner in the UK and Hong Kong, the bank’s two home markets.
Football
Sponsorship & Marketing

Spanish LaLiga club Barcelona has struck a three-year regional partnership with Sebang Global Battery, a Korean manufacturer of car batteries
Football
Sponsorship & Marketing

Turkish Süper Lig football club Trabzonspor has signed a three-year sponsorship deal with Chinese smartphone brand Huawei and Turkish telecommunications company Turkcell.
Esports
Sponsorship & Marketing

Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league
Football
Sponsorship & Marketing

Brazilian football club Santos has extended its deal with the educational institution Unicesumar as the sponsor of the club’s shorts.
Motorsport
Sponsorship & Marketing

Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.
Rugby Union
Sponsorship & Marketing

Wealth management company McCrea Financial Services will continue as a sponsor of PRO14 rugby union club Glasgow Warriors for another two years
Football
Sponsorship & Marketing

Spanish online casino brand Casino Gran Madrid Online has signed as the main shirt sponsor of Madrid’s leading women’s football club – Madrid CFF. T