Matthew Glendinning

Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league

Brazilian football club Santos has extended its deal with the educational institution Unicesumar as the sponsor of the club’s shorts.

Sponsorship deal values in Formula E are catching up with Formula One according to Robin Fenwick, founder of specialist motorsport agency Right Formula. Matthew Glendinning reports.

Wealth management company McCrea Financial Services will continue as a sponsor of PRO14 rugby union club Glasgow Warriors for another two years

Spanish online casino brand Casino Gran Madrid Online has signed as the main shirt sponsor of Madrid’s leading women’s football club – Madrid CFF. T

Online sports betting provider Interwetten has signed as the Official and Exclusive Betting Partner of the Greek Super League for one season

Online betting firm SportPesa has quit its Kenyan operations because of a change in Kenyan betting tax

Nike’s proposed kit deal with Premier League club Liverpool will pay less upfront than the current deal with New Balance, according to a UK press report.

Financial services company Fiserv has signed as a new Official Partner of Premier League club Chelsea. SportBusiness Sponsorship understands that deal is worth about £1m (€1.1m/$1.2m

Nutritional supplements brand Herbalife Nutrition France has a become an Official Sponsor of the Olympique Lyonnais women’s team in a one-year deal to June 30, 2020.