United’s sponsorship revenue plateaus, on-pitch results hit sales
Premier League Manchester United’s sponsorship revenue plateaued in the year ended 30 June 2019, as the club continued to struggle with its on-pitch performance.
New Balance takes legal action against Liverpool to block Nike deal – report
Liverpool’s technical supplier New Balance has taken legal action against the club in a bid to retain the kit rights when the current contract expires in May 2020.
Juventus deal with adidas worth minimum €50.1m per year – financial report
Italian Serie A club Juventus renewed its technical partnership with adidas for a minimum fixed fee of €408m ($448m) over eight years, the club’s 2018-19 financial report has confirmed.
Online shopping service Honey names Clippers training centre
The NBA’s LA Clippers and LA-based technology company Honey have entered into a naming rights partnership for the franchise’s revamped training centre.
Tabcorp signs as first Official Wagering Partner of the NFL in Australia
Australian gambling and entertainment group Tabcorp (TAB) has signed a multi-year agreement to become the exclusive Official Wagering Partner of the NFL in Australia
Juventus signs regional partnership with 10Bet
Serie A club Juventus has signed up 10Bet as its new gaming and betting partner in a regional agreement which runs until 2021
Reyes Coca-Cola Bottling signs Raiders and Allegiant Stadium deal – brokered by Legends
The Raiders NFL franchise has signed a multi-year stadium and team partnership with a California-based bottler and distributor of Coca-Cola
Monster Energy partners Everton, Palace and Southampton, two more clubs to be announced
Premier League clubs Everton, Southampton and Crystal Palace have announced new ‘Official Energy Drink’ partnerships with Monster Energy.
Kmart Australia extends with the National Basketball League
Australia’s National Basketball League (NBL) has extended its partnership with retailer Kmart Australia, with the deal now set to run until 2022.
Socios.com adds Galatasaray to European club portfolio
Galatasaray Sports Club has become the first Turkish club to partner Socios.com, the first application of its kind to offer blockchain-based fan tokens.
Socios