飞劲轮胎加大力度投资俱乐部合作关系和媒体版权
自2015-16赛季以来，日本品牌飞劲轮胎已增加两倍资金，用于投资欧洲足球俱乐部。目前，该公司正在开展品牌知名度宣传活动，占其欧洲市场营销预算的20%至30%。
Dorna获得马来西亚国家石油公司赞助，MotoE赛事财源滚滚来
马来西亚国家石油公司正以每年60万欧元（合69.2万美元）至90万欧元的价格，购得MotoGP系列赛事在泰国和马来西亚站的一系列品牌宣传和赛场贵宾招待服务。
DraftKings: Gaming operator profitability depends on new states opening
Betting operators' profitability in the newly-opening US market will depend on how quickly states like Florida and California follow New Jersey in deregulation, according to Jamie Shea, the new head o…
Sports team ownership is industry hot spot, says Baker
Charles Baker, co-chair of O’Melveny’s Sports Industry Group, told delegates on the first morning of the SportBusiness Summit in Miami, Florida, that sports team ownership is a “hot, hot segment” fuelled…
All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry…
Amazon Web Services gets global seat at Formula One table
Amazon Web Services, the cloud computing subsidiary of Amazon
EXCLUSIVE | Le Floc’h: Fifa takes stock after race against time to sign partners
Time was the greatest enemy in Fifa’s attempt to sell the full offering of sponsorship rights for the 2018 World Cup in Russia, Philippe Le Floc’h, Fifa’s chief commercial officer has told Sports Sponso…
Coca-Cola, guns and money: the genesis of the Fifa Partner programme
The Fifa Partner programme was born via an unlikely collaboration between a twenty-something PR man, his client – the Coca-Cola Company – and the Argentinian military junta. Th
比亚迪与阿森纳签订合作协议，标志二级合作伙伴崛起
中国电动汽车制造商比亚迪汽车已成为英超阿森纳俱乐部的官方汽车和公交车合作伙伴，双方签订为期多年的全球交易，据信每年价值约250万英镑（合340万美元/280万欧元）。该协议位列俱乐部官方合作伙伴协议的高端案例。
中国联通： 品牌定位为智能科技的领军者
中国电信运营商中国联通已成为2022年北京冬奥会的官方电信服务合作伙伴，通过这一伙伴关系展示其智能技术，提升其品牌形象，与竞争对手中国移动和中国电信相对抗。