阿里巴巴围绕Pac-12中国赛培育大学文化
中国电子商务巨头阿里巴巴续签了2017年至2020年为期四年的Pac-12中国赛主要赞助商协议，专家认为这张协议每年价值约240万美元（合210万欧元）。
泰格豪雅签下中国队，扩充足球投资组合
法国奢侈品集团路威酩轩旗下的瑞士手表制造商泰格豪雅与中国足协达成了一项为期数年的协议，每个赛季的价值为1000万元人民币（合140万欧元/150万美元）。根据协议，泰格豪雅将成为中国男足国家队的官方腕表合作伙伴。
Vorsprung durch football
Exclusive interview with Christian Seifert, president of German football's DFL, on Fifa’s dysfunctional football family, maintaining the Bundesliga's social functions in a competitive global market, and why he’s using clichéd stereotypes about Germans to succeed in China.
Following La Liga?
AT THE WEEKEND, Spanish champions FC Barcelona had less possession than their opponents for the first time in over five years
Sky Bet: Interview with Richard Flint, managing director for Sky Bet
BSkyB-owned online gambling brand Sky Bet was announced as the new title sponsor of the Football League last month in a five-year deal, 2013-14 to 2017-18
Making sense of big spending
If every company in the world spent 20 per cent of their marketing budget on sponsorship the sports sector would be a far, far richer place than it is now