LA Kings strike Ironworkers union sponsorship
The LA Kings NHL franchise has made its first-ever sponsorship agreement with a labour union after signing up the Ironworkers Local 433 to its portfolio
Emirates gets extra event in DP World Tour renewal
Emirates has extended and expanded its ‘Official Airline’ and ‘Marketing Partner’ agreement with the DP World Tour for seven years until the end of 2031.
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Laporta gets his deal as Nike extends with Barça
Barcelona president Joan Laporta can claim financial vindication for a drawn out, attritional negotiation process with the club’s kit supplier Nike in an extension of the deal until 2038.
Oak View Group eyes growth from European division
US-based Oak View Group (OVG) launched a full venue services division in the UK and Europe this week in move that could see the sports venue operator and owner claim a greater slice of the venue sponsorship…
Sydney joins WMM ‘Champions League’ elite
The upgrade of the TCS Sydney Marathon to World Marathon Major (WMM) status is akin to “joining the Champions League” or becoming a Grand Slam tennis tournament, according to the Infront agency.
Cruzeiro extends with Adidas until 2030
Brazilian championship club Cruzeiro has renewed its technical supplier agreement with Adidas until December 31, 2030
Mapfre names Copa del Rey as title model prevails
Insurance company Mapfre has signed as the first-ever title sponsor of Spanish football’s Copa del Rey as well as the women’s equivalent knock-out competition, the Copa de la Reina.
Mavs, Kings patch deals leave three still to go
The Dallas Mavericks and Sacramento Kings are the latest NBA franchises to secure jersey patch sponsors for the 2024-25 season – leaving three teams without a main jersey sponsor.
Lacoste adds Paris Masters to tennis portfolio
French sports brand Lacoste has become a ‘Premium Partner’ of the Rolex Paris Masters until 2030 in a deal with the French Tennis Federation (FFT).
PTO selects Two Circles for ‘non-endemic’ sales
Sports marketing agency Two Circles has been selected to manage sponsorship sales for the new T100 Triathlon World Tour in an extension of its relationship with the Professional Triathletes Organisation…