Matthew Glendinning

Football
Sponsorship & Marketing

Chinese tyre company Linglong Tire has signed as a global sponsor of Real Madrid, adding to existing deals with top-tier clubs in England and Germany
Football
Sponsorship & Marketing

Chiliz Group, the owners of the Socios fan token business, is launching Chiliz Sports, an independent agency to help cryptocurrency brands identify partnership opportunities with sports properties.
Motorsport
Sponsorship & Marketing

Swiss bank UBS has renewed its sponsorship of the Mercedes Formula 1 Team, despite missing out on a central deal with the motorsports series for next season
Football
Sponsorship & Marketing

Brazilian state-owned bank Caixa has signed a four-year deal with the Brazilian Olympic Committee (COB) worth R$160m ($29.3m/€26.2m), making it the biggest deal in the federation's history.
Golf
Sponsorship & Marketing

The Bank of America has made golf’s Augusta Masters its second statement sponsorship of the year, following on from its global deal with Fifa for the 2026 World Cup last month.
Football
Sponsorship & Marketing

Fan rewards platform Socios.com has extended its relationship with Italy’s Lega Serie A in a three-year deal, from 2024-25 to 2026-27. Part of the Chiliz Group, Socios.c
Ice Hockey
Sponsorship & Marketing

Technology company Lenovo has continued its recent sponsorship drive by taking on the naming rights to the home venue of the NHL’s Carolina Hurricanes.
US College Sport
Sponsorship & Marketing

USC Athletics’ multi-year partnership with CBD [cannabidiol] wellness and lifestyle brand Cookies is unlikely to cause a rush of copycat deals in collegiate sport, industry experts have predicted.
Football
Sponsorship & Marketing

German logistics company DHL has extended its global sponsorship of Manchester United until 2027
Motorsport
Sponsorship & Marketing

Honda Racing has identified a prospective lead sponsor for its factory Honda MotoGP team after the announced exit of long-term title sponsor Repsol, SportBusiness understands.