Milan clubs add Official Energy Partner
Serie A football clubs Inter Milan and AC Milan have each entered an agreement with energy firm A2A Energia Partner.
The Milan-based company becomes the Official Energy Partner of both Milanese sides
BT signs as Lead Partner of home nations football teams
Telecommunications giant BT has expanded its presence within British football by agreeing to become the Lead Partner of all four Home Nations football teams
Bolton Wanderers agree shirt sponsor deal with Home Bargains
League One football club Bolton Wanderers has announced discount retailer Home Bargains as Official Shirt Sponsor for its new home kit.
The contract initially runs until the end of the 2019-20 season
Perth Glory signs BHP as Principal Partner for new season
Australian football club Perth Glory has added resource company BHP as a Principal Partner for the 2019-20 football season
LaLiga adds Pepsi as sponsor in Guatemala
LaLiga has signed up soft drink Pepsi as its Official Sponsor in Guatemala in an agreement that runs until the end of the 2021-22 Spanish football season
ECB defends KP sponsorship of The Hundred, sports marketers add support
The England and Wales Cricket Board (ECB) has defended its partnership with snack brand KP, the Official Team Partner to new tournament, The Hundred
Bologna signs JBO as regional betting partner
Italian Serie A club Bologna has signed up JBO as its Official Regional Betting Partner in Asia. The new deal starts immediately and covers the 2019-20 season
BetVictor gives name to Championship League Snooker, formal wear deal for World Snooker
Sports agency Matchroom MultiSport has added online betting brand BetVictor as title sponsor for the 2019-20 season of its Championship League Snooker tournament
New Zealand Cricket adds title sponsor for Twenty20 league
The New Zealand Twenty20 cricket league, Super Smash has agreed a title rights partnership with Indian sports game Dream11
PepsiCo joins Tampa Bay Lightning as Champion Partner
Soft drink giant PepsiCo has signed a partnership with the NHL’s Tampa Bay Lightning. The brand also partners with the Amalie Arena where the team’s matches are played.