Bologna signs JBO as regional betting partner
Italian Serie A club Bologna has signed up JBO as its Official Regional Betting Partner in Asia. The new deal starts immediately and covers the 2019-20 season
BetVictor gives name to Championship League Snooker, formal wear deal for World Snooker
Sports agency Matchroom MultiSport has added online betting brand BetVictor as title sponsor for the 2019-20 season of its Championship League Snooker tournament
New Zealand Cricket adds title sponsor for Twenty20 league
The New Zealand Twenty20 cricket league, Super Smash has agreed a title rights partnership with Indian sports game Dream11
PepsiCo joins Tampa Bay Lightning as Champion Partner
Soft drink giant PepsiCo has signed a partnership with the NHL’s Tampa Bay Lightning. The brand also partners with the Amalie Arena where the team’s matches are played.
ECB extends New Balance partnership to The Hundred
The England and Wales Cricket Board have signed up sportswear brand New Balance as the Official Kit Supplier to its new short-format competition, The Hundred
2022 Asian Games adds Official Banking Partner
The 2022 Asian Games in in Hangzhou, China has signed Industrial and Commercial Bank of China as its Official Banking Partner
Interpark signs ticket deal for Korea-based Premier12 group
The World Baseball and Softball Confederation have added Korean e-commerce leader Interpark in a ticketing and sponsorship agreement
Oppo enters esports with 5-year League of Legends deal
Online battle arena video game League of Legends has signed Chinese Mobile Phone producer Oppo as its first Official Smartphone Partner
Lagardère adds Crédit Agricole as Lyon’s women’s team sponsor
French football's Olympique Lyonnais has announced Crédit Agricole Centre-Est, a regional arm of the French financial institution, as an official partner of its women’s team.
Beer category kicks off sponsorship sales for 2021-24 Uefa men’s club competitions
European football’s governing body Uefa has officially launched the sales process for the sponsorship rights to its men’s club competitions for the period 2021-24.