PGA Tour joins sports betting advertising coalition
The PGA Tour has joined the Coalition for Responsible Sports Betting Advertising as well as renewing its position within the Leadership Circle of the National Council on Problem Gambling (NCPG)
Big 12 launches basketball premium ticket scheme
The Big 12 Conference has launched Basketball All-Access Pass, a new ticketing membership programme for its men’s basketball competition.
World Endurance Championship extends broadcast deal with Max
The FIA World Endurance Championship (WEC) has extended its broadcast deal with HBO streaming service Max.
Max will show every round of the 2024 season, including the 24 Hours of Le Mans, for US subscribers
TrillerTV Fast channel added to Roku Channel in Canada
FITE by Triller 24/7, the TrillerTV FAST channel, has been added to The Roku Channel in Canada, adding to its presence on the channel in the United States
LAFC adds Engelbert Strauss as sponsor
Major League Soccer’s Los Angeles FC has secured a sponsorship deal with Engelbert Strauss to make the German work utility brand the Official Workwear Partner of the club.
PGA Tour extends Omni deal
The PGA Tour has signed a multi-year extension to its sponsorship deal with Omni Hotels & Resorts making Omni the 'Official Hotel and Resort' of the PGA Tour and PGA Tour Champions through 2028
NBA All-Star Game viewership up 20 per cent
Last Sunday’s 2024 NBA All-Star Game brought in 11.6 million unique viewers across TNT, TBS, truTV and B/R Sports on Max, representing an increase of 20 per cent from last year.
NBC Sports signs production deal with Movrs
NBC Sports has agreed a production deal with AI and computer vision startup Movrs
Guidehouse announced as new DC United front-of-shirt sponsor
Major League Soccer’s DC United has secured a new front-of-shirt sponsorship deal with consulting services company Guidehouse in a multi-year deal.
On Location adds Villalpando, Wixted, Brooks to leadership team
Endeavor-owned hospitality company On Location has appointed Isra Villalpando, Adam Wixted and Allen Brooks to its Olympic and Paralympic Games official hospitality leadership team