USA Fencing adds Beam, Rain as sponsors
USA Fencing has announced sponsorship deals with wellness and sleep supplements company Beam as well as sustainable water brand Rain Pure Mountain Spring Water
Nascar signs ’47 licensing deal
Nascar, the US stock car racing series, has secured a licensing deal with sports lifestyle brand ‘47.
’47 will hold fan engagement events at various races starting with the Daytona 500. Th
CEBL secures betting technology deal with Huddle
The Canadian Elite Basketball League (CEBL), together with its official data provider Sports Info Solutions (SIS), has secured a sponsorship deal making gaming technology provider Huddle its official betting…
Majesticks announces Open Sky Group sponsorship deal
Majesticks GC, one of the 12 teams competing in the LIV Golf League, has secured a sponsorship deal with Open Sky Group that will see the supply chain solutions company become the 'Official Supply Chain…
LET signs Adidas as apparel sponsor
The Ladies European Tour (LET) has added sportswear manufacturer Adidas as a sponsor in a three-year deal, making the brand the Official Apparel Supplier
DAZN launches athlete focused YouTube channel
Subscription broadcaster DAZN has launched a new athlete-specific YouTube channel, DAZN Sport
MLB launches new app for Apple Vision Pro
Major League Baseball (MLB) has launched a new MLB app on Vision Pro, Apple's a new 'spatial' computer system
NBA Draft switches to two-night format
The National Basketball Association (NBA) will expand the NBA Draft 2024 to a two-night format that will separate each round to its own night
DAZN added in hotel rooms through Philips agreement
Subscription broadcaster DAZN has agreed a distribution deal with Philips' provider of LED televisions and videowall displays that will bring its live and on-demand content streaming service to hotel rooms
UFC extends Kudo Snacks sponsorship
The Ultimate Fighting Championship has extended its sponsorship with Kudo Snacks in a multi-year deal that will make the kettle-popped protein popcorn the exclusive “Official Global Popcorn of the UFC”.