Miles Palma

American Football
Sponsorship & Marketing

The XFL has signed a 'multi-year' sponsorship deal with Under Armour that sees the sportswear company become an official Founding Corporate Partner of the league
Multiple Sports
Media

Swiss telco Sunrise, a subsidiary of Liberty Global, has announced the creation of a new MySports OTT offering powered by the Green Streams streaming platform
Motorsport
Sponsorship & Marketing

Qatar Airways has announced a multi-year sponsorship deal with Formula 1 that sees it become the 'Global Airline Partner' of the motorsport series
Combat Sports
Media

Combat sports promotion the Bare Knuckle Fighting Championship (BKFC) is moving to FITE+, the American digital streaming service, with immediate effect following an agreement between the two parties
Motorcycling
Media

Albanian sports broadcaster Tring Sport has renewed its deal with Dorna Sports, the commercial rights-holder for MotoGP, for an additional three years until 2025
Cycling
Media

NBC Sports and the Peacock streaming service will continue to broadcast US coverage of the Tour de France and other major European road races following a six-year extension signed with promoter Amaury…
Football
Media

Multi-sport broadcaster Sportitalia has acquired exclusive free-to-air rights in Italy to the Brasileirão, Brazil’s top-tier football league.
Multiple Sports
Fan Engagement

AI video technology company WSC Sports is providing Deutsche Telekom with new solutions to improve the reach and engagement of its sports content
NFL
Media

A U.S. judge has ruled that the National Football League must face a $6bn (€5.6bn) class action lawsuit alleging the league unlawfully limited the amount of games shown and drove up the cost of its Sunday Ticket package. 
Basketball
Media

NBA TV Canada will show both games of the Brampton Honey Badgers, who play in the Canadian Elite Basketball League (CEBL), during the third group-stage window of the Basketball Champions League Americas…