MLB’s Braves add Atlanta brand Quikrete as patch sponsor
The Atlanta Braves, of Major League Baseball, has announced concrete and cementitious products manufacturer Quikrete as its official jersey patch sponsor for the next five seasons
Tellyo and Atos partner to promote European Games
Cloud production platform Tellyo is partnering with IT firm Atos to promote the forthcoming European Games in Poland on digital and social media platforms
Extreme E promotes Russell to managing director
Electric off-road racing series Extreme E has promoted its chief marketing officer Ali Russell to the role of managing director
AT&T ‘ends title sponsorship’ of Byron Nelson
US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek
Revenues and subscribers on the rise at Fubo in Q1
Streaming platform Fubo has announced a double digit year-on-year growth in revenue for the first quarter of 2023, amassing $316.5m in total revenue and 1.285 million paid subscribers
UFC adds Monaco Cocktails as official sponsor
The Ultimate Fighting Championship (UFC) has penned a multi-year sponsorship agreement with Monaco Cocktails focusing on the drink company’s Hard Lemonade beverages.
Hype appoints Hutton to board, sets sights on US expansion
Sport tech ecosystem Hype Sports Innovation has appointed experienced media executive Peter Hutton to its board of directors to help spearhead its expansion into the North American market
AFA to get Indy 500 exposure as part of wider US commercial push
The Argentinian Football Association (AFA) will have a brand presence at this month's Indianapolis 500, the flagship race of the IndyCar motor racing season, as part of wider plans to grow its commercial…
Media expert Mitchell to lead Serie A’s New York office
Lega Serie A, Italian football's top tier, has appointed Andy Mitchell as the new managing director at its New York office
ONE Championship, Animoca to launch NFT-powered mobile game
Martial arts organization ONE Championship has come together with Hong Kong software developer Animoca Brands as well as its subsidiary Notre Game to create ONE Fight Arena, a mobile game powered by non-fungible…