NHL Global Series heading back to Sweden in 2023
The National Hockey League (NHL) is to return to Sweden for its annual Global Series later this year
Ceferin hints at future Champions League final in the US
Uefa President Aleksander Ceferin has opened the door to the possibility of hosting the Uefa Champions League final in the United States in the future
L’Équipe acquires Ironman rights in France
L'Équipe, a subsidiary of the Amaury Group, has acquired the broadcast rights in France to show leading Ironman races this year.
Karate Combat announces $18m investment ahead of app and token launch
Martial arts league Karate Combat has secured an $18m (€16.4m) investment from a consortium led by esports investment fund Bitkraft Ventures.
NFL hires Horizon as global media agency
The National Football League (NFL) has hired agency Horizon Media to lead its global media strategy, planning, activation and measurement
NASCAR promises net zero emissions by 2035
NASCAR has committed to achieving net zero operating emissions by 2035
PGA Tour names Bushmills as whiskey sponsor
The PGA Tour has signed a four-year sponsorship deal with Bushmills Irish Whiskey.
Bushmills has been named as the “Official Whiskey of PGA Tour and PGA Tour Champions”.
Gen Z loves football, but it’s a love that needs nurturing
Generation Z is glued to football content on social platforms and is willing to pay for content, but cultivating their love for the sport will require much greater access and engagement.
Volkswagen Canada renews CPL sponsorship to 2028
The Canadian Premier League has renewed its sponsorship deal with Volkswagen Canada for five years until 2028
Salt Lake City consortium confirms interest in MLB expansion franchise
A Salt Lake City-based consortium headed by former Utah Jazz owner Gail Miller has joined the mix for a Major League Baseball expansion team