New Orleans franchises hire EngageRM to drive fan engagement
The National Football League’s New Orleans Saints and National Basketball Association’s New Orleans Pelicans have entered into a three-year agreement with software company EngageRM.
LaLiga announces first summer tour in North America
LaLiga, the top tier of Spanish professional football, has announced that four teams will travel to North America in August to play four matches on its first 'Summer Tour'
TelevisaUnivision aligns with LTN on OTT sports streaming
Media technology and video transport solutions company LTN has been appointed by Spanish-language broadcaster TelevisaUnivision to power its live sports streaming on OTT service ViX, which is available…
Ferrari adds energy drink Celsius as latest sponsor
Energy drink Celsius, the beverage arm of global packaged foods company Celsius Holdings, has agreed a sponsorship deal with Scuderia Ferrari to become the exclusive energy sponsor for all 2023 US Formula…
LaLiga subscription portal rolled out to smartphone users across sub-Saharan Africa
LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
NOS extends MXGP rights deal in the Netherlands
Dutch public-service broadcaster NOS has renewed its deal with Infront Moto Racing for rights to the 2023 FIM Motocross World Championship
Hershey extends sponsorship deal with NCAA
The Hershey Company has extended its sponsorship deal with the National Collegiate Athletic Association (NCAA) for another six years, retaining its role as the organization's official confectionary partner
Dafabet becomes AFA regional sponsor in Asia
The Argentinian Football Association (AFA) has announced betting company Dafabet as its new regional sponsor in Asia through until 2024
WNFC agrees non-exclusive DAZN global streaming deal
The Women’s National Football Conference (WNFC) has agreed a non-exclusive global streaming deal with DAZN which will give fans around the world more access to the league.
AC Milan signs sponsorship deal with Molino Casillo
Italian Serie A club AC Milan has agreed a sponsorship deal with wheat product producer Molino Casillo that will see a branded bakery open at San Siro stadium on April 23