Golf course operators discuss impact of Covid-19 pandemic
Reflecting on the impact of Covid-19, M. James Ward speaks to five golf facility operators to find out first-hand how the pandemic is affecting the golf industry.
New US Open marketing effort part of broader USGA revamp
New branding campaign follows extensive outreach effort
Flagship tournament funds nearly 75 per cent of all USGA operations
Association looking to revive national championship after years of mishaps
M. James Ward | Is lift-off likely for the Premier Golf League?
Veteran golf writer M. James Ward says the arrival of the Premier Golf League brings far more questions than answers to golf and the sports industry at large
Golf industry searches for path forward amid uncertainty at merchandise show
With golf participation rates falling, M. James Ward looks at how the merchandise and equipment business is working to attract new audiences.
Golf equipment business stands at key inflection point
M. James Ward speaks to golf club designer and researcher, Tom Wishon, about the shape of the golf industry with respect to merchandise.