Owen Evans

Sir Keith Mills writes exclusively in SportBusiness International about how the Olympic Movement can connect with the next generation, the British America’s Cup challenge and upcoming Invictus Games.

We look at how English football’s governing body hopes a new digital partnership will help its partners talk to fans more effectively.

Does Ascot’s new sponsorship deal with Dubai Duty Free represent a step-change in the commercial model of one of the UK’s most historic venues?

European football clubs’ in-house editorial content is a key means of both engaging with, and commercialising, international audiences. SportBusiness International looks at the latest thinking in maximising value.

A focus on how NBC’s Golf Channel is going to cash in on the sport’s return to the Olympics at Rio 2016.

A successful console video game can act as the perfect social media marketing tool. Owen Evans looked at the UFC (Ultimate Fighting Championship), the rights-holder everyone in the sports industry is talking about, and its new official game project.

Johan Cruyff, football legend and founder of the sport management institute that bears his name, writes exclusively for SportBusiness International.

The latest developments in sports production are the subject of a report available to SportBusiness Knowledge Centre subscribers this month. Eurosport’s Julien Bergeaud (Director of Development) and Arnaud Simon (Director of TV Content) gave us their take on some key issues.

Owen Evans looks at how the major professional leagues in the United States are leading the way when it comes to maximising digital broadcast rights.

Matthew Glendinning, Editor of SportBusiness International sister publication Sports Sponsorship Insider, rounds up they key issues raised at this year’s ESA (European Sponsorship Association) Sponsorship Summit in London.