Owen Evans

With the FIFA World Cup only a month away, are world and European champions Spain the hottest property in town? Dermot Ledwith asks the team’s current roster of sponsors.

Dana White, President of the UFC, tells SportBusiness International why his sport will succeed: "Two guys who start punching each other in the face. That doesn’t need to be explained to anybody in any language."

How do you build and maintain a social media presence in a market that lacks YouTube, Facebook and Twitter? We assess the European football elite's recent successes in China.

A look at how Latin American broadcasters are aiming to differentiate themselves when covering the 2016 Olympic Games in Rio.

Is the US sports industry on the brink of its biggest gamble yet following PartyPoker’s new wide-ranging sponsorship agreement? 

Why Martini’s title sponsorship of Formula One team Williams could see other constructors sitting up and taking notice.

The biggest marketing successes from the 2014 Sochi winter Olympics.

Sir Philip Craven MBE, IPC (International Paralympic Committee) President, writes exclusively for SportBusiness International.

Team GB’s greatest ever Olympian, Sir Chris Hoy, has thrown his weight behind Glasgow’s bid to be crowned SportBusiness International’s 2014 Ultimate Sports City. The six-time Olympic gold medal winner and 11-time world champion cyclist, who has a velodrome named after him in Glasgow, says the city is one of the best sporting destinations in the world. 

Have the Sacramento Kings basketball team and software company CrowdOptic started a watershed relationship for sport and Google Glass?