Owen Evans

Owen Evans looks at where rights-trading agency giant MP & Silva sees potential European media growth for the NFL (National Football League), following last month’s five-year distribution deal.

SportBusiness International spoke to sportswear manufacturer New Balance to find out its plans to become the number three player in football.

A new partnership between the United States Olympic Committee (USOC) and DICK’s will see Team USA athletes working at the sporting goods retailer’s outlets across the country.

Ian Ritchie, CEO of the English RFU (Rugby Football Union), on stamping out ticket touts and succeeding where the 2012 London Olympics failed

The idea that e-sports – organised multiplayer video game competitions – are moving from a niche proposition into the commercial mainstream is a difficult notion for most die-hard sports fans. But are e-sports becoming part of the commercial mainstream? 

Sir Craig Reedie, IOC (International Olympic Committee) Vice-President and President of WADA (World Anti-Doping Agency), writes exclusively for SportBusiness International about underwhelming Olympic bid races and the war on drugs in Russia

Matthew Hochberg looks at the best and worst of the 2015 Super Bowl advertising campaigns, and why there was a more solemn tone around this year’s spots.

The sponsorship alliance between football and foreign exchange (forex) trading companies is becoming a permanent fixture. Owen Evans looks at why. 

January’s NHL (National Hockey League) All-Star game saw GoPro enter its first partnership with a mainstream sports property. Matthew Hochberg asked the mountable camera giant why now is the right time, and which other properties it has spoken to about similar agreements.

Is the NFL (National Football League)’s decision to partner with YouTube a sign that a major assault from Google for live premium rights is on the horizon? Owen Evans reports.