Owen Evans

A little over 12 months ago, a new short-form video platform was launched in China in an attempt to change how the country’s sports fans use social media. Owen Evans looks at what happened next.

Beyoncé’s latest move in fashion has got sport’s biggest brands shaking. SportBusiness International looks at why and how the women’s sportswear market is a new battleground for clothing manufacturers.

After years of success on the track, Jamaica is looking to its sporting stars to help create a new brand identity for the country. Rob Ridley reports.

David Anderson, Director of Integrity at betting monitoring service Sportradar, writes exclusively for SportBusiness International about the global fight against match-fixing and the consequences of bad education.

Owen Evans talks to Sir Philip Craven – peacemaker, broadcast negotiator and marketer – about winning the SportBusiness International 2014 Innovator of the Year title.

MLS (Major League Soccer) is undergoing an image makeover in an attempt to unite their fast-growing competition.  

The English Premier League looks set for another bumper increase when it sells its domestic broadcast rights next year. But what strategies are currently being discussed to try and replicate that kind of increase in the other big four European football leagues? Frank Dunne, Editor of TV Sports Markets, asked the decision-makers in Spanish, French, German and Dutch football at last month’s SPORTELMonaco.

World football’s governing body used the 2014 FIFA World Cup as a testing ground for three broadcast innovations that, in the long-term, could transform the way fans watch sport’s biggest event. Owen Evans reports.

SportBusiness International looks into international wrestling’s rebranding exercise: will it be the driving force of a brighter future for the troubled sport?

A look at the new wave of Chinese sponsors following in the footsteps of their Korean counterparts by investing in sport.