The Big Debate: Agents of Change
Will the already-maligned world of football transfers turn even murkier when FIFA scraps the official football agent’s licence next spring?
The Leader: Antonio Zea
Antonio Zea, director for global football innovation at adidas, writes exclusively for SportBusiness International about being at the forefront of football’s technological revolution.
LEADERS 2014: Infantino on European football’s big questions
UEFA General Secretary Gianni Infantino addressed several of the biggest issues facing European football today at the Leaders Sport Business Summit, and backed some of the federation’s big policies, including financial fair play and the expanded Euro tournament.
Social Storytelling
There are several tried and tested approaches that sports teams need to know about to take full advantage of fan-generated content, according to social media aggregation and display platform Postano. Owen Evans reports.
Star Appeal
STAR India and the International Hockey Federation (FIH) believe they can take hockey “to the next level” when their broadcast deal kicks in from 2015.
Display and Pay
Owen Evans looks at how mobile digital platform Fanmode is looking to monetise the emotional behaviour of football fans watching a game.
Inside the Bag
Sports e-commerce specialist Kitbag works with most of football’s major brands, operating globally from a base in the north of England. But new sports and new approaches to selling sportswear and merchandise are seeing the company diversify. Matt Cutler spoke to CEO Andy Anson.
Brand Adrenalin
Can a UEFA Champions League sponsorship help Nissan overcome consumer indifference and create an exciting brand? Kevin Roberts reports.
The Big Debate: The Vine Intervention?
The value in broadcast rights is almost exclusively in live coverage, so is sport’s proposed crackdown against Vine over-the-top?
The Leader: Esteve Calzada
Esteve Calzada, former Chief Commercial Officer at Spanish football giant Barcelona and now CEO of Primetime Sport, writes exclusively for SportBusiness International about the implications of another record-breaking European transfer window.