Sponsored content | The challenges for broadcasters of going direct-to-consumers
Speaking recently with a sports executive (and a client), he shared a great feedback: “Gilles, I never thought we would learn so much in just one year selling to our fans”. Why I interjected? Well, making all of these people happy, managing their feedback instantly on social media, and dealing with the unpredictable nature of the web, I never realised that”.
Sponsored Content | How are video referees and replay technology changing live sports and why is it opposed?
How are video referees and replay technology changing live sports and why is it opposed? In EVS’ latest whitepaper we explore how they can really benefit officials, coaches and medical personnel.
Winners of the TV Sports Awards 2016 announced
Thiem Takes Tie Break Tens Title With Final Victory Over Murray
More VIP speakers join line up for Host City 2016
ALL EYES ON SPORTELAmerica 2017!
International work set to be recognised at the BT Sport Industry Awards
Deal of the Month: AkzoNobel and the Volvo Ocean Race
Chemicals multinational AkzoNobel has become the first company to sign a team title sponsorship for the 2017-18 Volvo Ocean Race, which starts in the fourth quarter of 2017 and ends in the second quarter of 2018.
Back to the Future: Lumme’s Digital Lesson
We look at a past story from the 96th issue of SportBusiness International (October 2004) where we had the opportunity to interview Timo Lumme, who just took on the role of IOC Marketing Director.