Sally Hancock

Sally Hancock, managing partner at Y Sport, looks at how participation in tennis in the UK has grown in spite of the Covid-19 pandemic

Sally Hancock, managing partner at Y Sport, outlines how sports organisations need to think about public perceptions of brands when choosing them as sponsors.

We must never lose sight of the power of sport to bring people together across a political divide, engage and inspire young people to get active and share positive experiences, and bring communities together.