Sally Hancock | How the LTA changed the face of British Tennis
Sally Hancock, managing partner at Y Sport, looks at how participation in tennis in the UK has grown in spite of the Covid-19 pandemic
Sally Hancock | Where next for sponsors in an era of consumer activism?
Sally Hancock, managing partner at Y Sport, outlines how sports organisations need to think about public perceptions of brands when choosing them as sponsors.
Sally Hancock: Sport at a time of social change
We must never lose sight of the power of sport to bring people together across a political divide, engage and inspire young people to get active and share positive experiences, and bring communities together.