Big Ten Conference revenue grows to record $880m ahead of expansion
The Big Ten Conference has reported a record $880m (€810m) in total revenue for the financial year to June 30, 2023, according to a copy of the conference's tax return obtained by SportBusiness.
PGA Tour cooks up sponsorship with Blackstone
The PGA Tour has announced an official marketing partnership with Blackstone Products that makes the brand the outdoor cooking equipment provider and official griddle of the PGA Tour and PGA Tour Champions
Detroit City FC to build stadium, hires Sports Revenues Advisors
Detroit City Football Club of the United Soccer League (USL) Championship has acquired a site to build a soccer-specific stadium in time for the 2027 season
Excel agency hires Bernstein as SVP of data and analytics
Excel Sports Management has announced the hiring of Michael Bernstein as its senior vice-president of data and analytics
Name unveiled for Disney-Fox-WBD streaming venture
The sports streaming joint venture between Disney, Fox and Warner Bros. Discovery has a name: Venu Sports
USA Fencing books Hilton sponsorship ahead of Paris Olympics
USA Fencing has secured a multi-year sponsorship with the global hotel company Hilton just over two months from the start of the Paris Olympic Games
UWM named first mortgage partner of NBA, WNBA
The National Basketball Association and Women's National Basketball Association have added their first-ever mortgage sponsor with a multi-year deal with United Wholesale Mortgage (UWM)
Kiswe creates D2C product for The Tournament
Streaming company Kiswe has created a free, globally-available direct-to-consumer product for The Tournament, the basketball and soccer competitions with $1m (€920,000) winner-take-all prizes.
IOC steps up Netflix content strategy
News of the production of three Olympic focused documentaries on Netflix is further evidence of the IOC's attempts to better engage an audience in between Games.
USL Super League marks inaugural season with Capelli sponsorship
Ahead of women's football's USL Super League's debut season, the league has announced Capelli Sport as its official uniform and on-field apparel partner