Scotiabank renews Concacaf sponsorship, relinquishes CCL title rights in 2024
The Confederation of North, Central America and Caribbean Association Football (Concacaf) and Canadian bank Scotiabank have agreed a renewal of their sponsorship agreement
American Gaming Association expects $15.5bn in March Madness bets
One quarter of all American adults plan to wager an estimated $15.5bn (€14.4bn) on the 2023 NCAA Men's Division I Basketball Tournament, known as March Madness, according to a survey by the American Gaming Association (AGA).
Athletes Unlimited Volleyball moves to Phoenix area for third season
Athletes Unlimited Volleyball has announced its third season will be played in the Phoenix, Arizona area in the fall of 2023 as part of a shift from a February-March schedule
MLB ‘plans to stream games for free’ as Diamond Sports contingency
Major League Baseball is reported to be planning to stream games for free for around six teams due to the increasing likelihood of the bankruptcy of Diamond Sports Group, which owns the Bally Sports stations…
Comcast Business named Players Championship sponsor in long-term deal
The PGA Tour and the Players Championship have announced Comcast Business as a sponsor of the Players Championship through 2030
LeBron James increases equity in lifetime deal with Fenway Sports
Fenway Sports Group (FSG) has announced that Fenway Sports Management (FSM) has extended its partnership with LeBron James' investment firm LRMR Ventures that will see the four-time National Basketball…
Utah Royals officially awarded expansion back into NWSL
Utah Royals FC has officially been awarded expansion to the National Women's Soccer League, beginning play in 2024
NASCAR launches gaming experience on Roblox
NASCAR has launched NASCAR Speed Hub on online game platform Roblox as it continues its efforts to attract new fans
AT&T extends NCAA sponsorship until 2025
Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001
WNT players feel ‘disrespected’ by Canada Soccer’s publication of pay offer details
Members of the Canadian women's national team (WNT) say they feel "disrespected" by Canada Soccer's publication of the collective bargaining agreement (CBA) that was proposed to the players last year as…