Athletes Unlimited extends Nike sponsorship
Athletes Unlimited, the startup network of women's professional sports leagues, has extended its partnership with Nike in a multi-year deal that will keep the American manufacturer as the uniform, athletic…
MLB adds execs to local media group amid RSN worries for 17 teams
Major League Baseball has added three executives to its new local media department amid financial struggles for 17 teams' regional sports networks (RSN) at Bally Sports and AT&T SportsNet
IndyCar app revamped ahead of 2023 season
IndyCar and NTT Data have announced a redesign to the IndyCar mobile app to enhance users' experience ahead of the 2023 season, which starts this weekend, March 3-5, in St. Petersburg, Florida
DirecTV sponsors USA Baseball for World Baseball Classic
DirecTV will sponsor USA Baseball's team at the upcoming 2023 World Baseball Classic (WBC) in a deal that includes a jersey patch on the left sleeve of the Americans' uniforms
Fanatics Collectibles names Turner its first CMO
Fanatics Collectibles, the trading cards and collectibles division of sports merchandise and digital platform Fanatics, has announced Ken Turner as its first chief marketing officer
MLS names Ticketmaster as official ticketing partner
Major League Soccer has unveiled a 'multi-year' agreement with Ticketmaster to replace SeatGeek as the league's official ticketing partner as the league begins its 28th season
MSG to launch streaming service MSG+ this summer
Regional sports network Madison Square Garden (MSG) Networks has announced it will launch streaming service MSG+ this summer
NBA, Infront part of Videocites’ $10m funding round
AI-based video tracking and analytics company Videocites has received $10m (€9.4
Panini agrees sponsorship ahead of eLaLiga’s third US Challenge
La Liga North America has announced a sponsorship deal with Panini America as the third edition of eLaLiga US Challenge begins
TMRW Sports makes four executive hires
TMRW Sports, the golf technology venture co-founded by Tiger Woods and Rory McIlroy, has made four new executive hires, including Ken Aagaard as vice-president of broadcast technology ahead of the launch…