Globo’s PFL rights deal helps to fill MMA void
Brazilian commercial broadcaster Globo has acquired exclusive rights to broadcast all Professional Fighters League (PFL) events in 2023 across its pay-television channel, website, app and social networks
Raiders, Allegiant Stadium partner with Boyd Gaming
The National Football League's Las Vegas Raiders have partnered with Boyd Gaming, making Boyd's 10 Las Vegas Valley casinos the official and exclusive local casinos of the Raiders and Allegiant Stadium
NASCAR, Ally announce multi-year partnership
NASCAR and Ally Financial have announced a multi-year partnership that makes Ally Bank the official consumer bank of NASCAR and NASCAR-owned tracks
Professional Tennis Players Association adds five executives
The Professional Tennis Players Association (PTPA) has announced five leadership and executive additions around the world, including at its headquarters in Washington, DC, as well as Chicago, Los Angeles,…
WWE sponsorship revenue up 43 per cent ahead of WrestleMania 39
World Wrestling Entertainment's (WWE's) sponsorship revenue is up 43 per cent year-over-year to $15m (€13.9m) ahead of WrestleMania 39.
EA Sports lands Max Verstappen endorsement deal
Back-to-back Formula 1 world champion Max Verstappen has signed an endorsement deal with Electronic Arts Sports, which includes branding on the chin of the Red Bull Racing driver's helmet for the 2023…
Wrexham AFC to compete in American tournament for $1m prize
Wrexham AFC's popularity in the United States has continued to grow, thanks to Hollywood actors turned owners Ryan Reynolds and Rob McElhenney and their Disney-backed documentary series Welcome to Wrexham,…
WWE reports record revenues but hit by costs of McMahon misconduct probe
World Wrestling Entertainment (WWE) has announced record revenues for the full year while it said that co-chief executive Vince McMahon has agreed to settle $7.4m (€6.8m) in misconduct payouts.
Fanatics hires ex-Google exec Bell to lead card shopping livestream
Fanatics has hired Nick Bell to be the new chief executive officer of Fanatics Live, a newly launched card and collectible livestream shopping division
Monumental to host NBA 2K League season at new esports arena
The National Basketball Association 2K League announced that it has partnered with Monumental Sports & Entertainment (MSE) to host the 2023 season at the new esports arena, District E, in Washington, DC