WNBA announces league-wide charter flights after years of pressure
The Women's National Basketball Association has announced a league-wide charter flight programme through Delta Air Lines
NWSL partners with WSC Sports for video content production
The National Women's Soccer League is to work with AI-powered video content company WSC Sports to produce and distribute video content on the league's digital platforms
NBC selects iHeartMedia as audio partner for Olympics
NBCUniversal has announced that iHeartMedia will be the exclusive audio partner for the Olympic Games this summer in Paris
Boston’s Celtics, Red Sox sign deals with Dick’s Sporting Goods
Dick's Sporting Goods has announced deals with the Boston Celtics and Boston Red Sox of the National Basketball Association and Major League Baseball, respectively
Calendar configuration boosts F1 coffers in Q1
Formula 1's revenue broke the $500m (€465.7m) barrier for the first quarter of this year, with the addition of an extra race in the period and strong performances across all three main revenue drivers paying dividends.
Jones Soda added as Street League Skateboarding sponsor
Jones Soda Co. has announced a multi-year sponsorship deal with Street League Skateboarding (SLS)
Disney bullish on NBA retention, ESPN+ subs slip in Q2
Disney is confident of retaining its National Basketball Association rights ahead of a new deal that would begin in 2025, chief executive Bob Iger has declared
ESPN Bet backs PGA Championship via Penn Entertainment deal
Penn Entertainment has landed a sponsorship of the PGA of America in a deal that includes ESPN Bet becoming the official sports betting partner of the PGA Championship through 2026
Norris win draws largest-ever live US audience for F1 Grand Prix
Lando Norris' first Formula 1 victory at the Miami Grand Prix on May 5 drew the largest live audience for an F1 race in the United States with 3.1 million tuning into ABC's telecast
CEBL adds Electrolit sponsorship in multi-year deal
The Canadian Elite Basketball League (CEBL) has announced a multi-year sponsorhsip deal with Electrolit, making the company the official hydration partner of the league and all 10 clubs