Shawn Medow

Athletics
Finance & Law

Two Circles, the data-driven sports marketing and sponsorship sales agency, has been unveiled as a key strategic partner in the new fan-focused track league created by four-time United States Olympic champion Michael Johnson.
Motorsport
Sponsorship & Marketing

Nascar has announced beverage company Liquid Death as an official partner of the motorsport series, making the drinks brand its first 'official iced tea sponsor'
Athletics
Sponsorship & Marketing

Fitness and performance gear company Omorpho has announced an agreement with Eugene, Oregon-based TrackTown USA for official sponsorship of the Prefontaine Classic at Hayward Field
Ice Hockey
Governance

The National Hockey League's board of governors, made up of league owners, has approved the $1.2bn (€1.1bn) sale of the Arizona Coyotes to Smith Entertainment Group (SEG), the owners of several Utah pro sports franchises.
American Football
Finance & Law

The National Football League is preparing to be the final major North American sports league to permit private equity investment, albeit with certain stipulations attached to any deals.
Football
Sponsorship & Marketing

American home improvement retail company Lowe's has announced a sponsorship agreement with Inter Miami, Lionel Messi and Conmebol's Copa America
Basketball
Sponsorship & Marketing

The National Basketball Association has announced fintech company KOHO Financial as the 2024 NBA Playoffs presenting partner in Canada
Tennis
Industry Moves

Tennis Channel has appointed its first Europe-based executive in Matthias Hahn as general manager of the network's German-language platforms
Multiple Sports
Media

Regional sports network (RSN) owner and operator Diamond Sports Group has taken another step towards exiting Chapter 11 bankruptcy protection, after a judge scheduled a June 18 confirmation hearing.
Football
Industry Moves

The National Women's Soccer League has hired Matt Soloff as senior vice-president of business development