Applebee’s named latest NFL sponsor
The National Football League has announced a multi-year sponsorship deal with Applebee's Grill + Bar, designating the restaurant chain as the 'Official Grill + Bar of the NFL'
BodyArmor fills NHL sports drink void with deal to 2029
The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
DraftKings Network adds women’s sports show
DraftKings has announced a new women-led sports show called 'Good Follow' that will launch in June
WNBA to negotiate media rights with NBA, plans 16 teams by 2028
The Women's National Basketball Association plans to negotiate its future media rights deals in partnership with the NBA, the league confirmed at the WNBA Draft
NYC approves NYCFC stadium plan
New York City's city council voted 47-1 to approve a redevelopment plan in Queens that would lead to a Major Leauge Soccer stadium for New York City FC
Octagon launches African basketball venture
Octagon has announced the launch of Octagon54, a venture aimed at facilitating the transition of African athletes into the National Basketball Association in North America
Nascar accelerates CW deal to cover final races of 2024 Xfinity season
The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025
Pro women’s rugby league to begin in US in 2025
Women's Elite Rugby (WER) has announced its formation with plans to begin a professional women's rugby league in the United States in 2025
Nascar hires longtime ESPN executive Dahl as new SVP of content
Nascar has announced John Dahl will be the motorsport's new senior vice-president of content, overseeing all content generated by Nascar studios and Nascar Digital Media
NHL’s Coyotes set for Salt Lake City move as stadium plan stalls
The Arizona Coyotes of the National Hockey League is set to move to Salt Lake City, Utah, despite the league's commitment to keeping the franchise in Arizona