Big East renews with Fox, adds NBC, TNT in six-year rights deals
US college's Big East Conference has announced new six-year domestic media rights agreements with Fox Sports, NBC Sports and TNT Sports
Soccer Champions Tour signs ESPN broadcast deal
The DirecTV Soccer Champions Tour has agreed a deal with ESPN platforms in the United States to show the six-game summer friendly tournament featuring five of Europe’s top clubs.
Ex-WTA president Lawler named commissioner of 3×3’s Unrivaled
Micky Lawler, who helped spearhead the growth of women's tennis over the past decade, has turned her attentions to basketball, becoming commissioner of the new 3x3 women's league, Unrivaled.
Setanta Sports lands PFL rights in Eurasia, Philippines
Setanta Sports has signed a multi-year media rights deal to air the Professional Fighters League (PFL) and Bellator in Eurasia and the Philippines
Chicago Blackhawks signs Circa Sports as first jersey patch deal
The Chicago Blackhawks has signed its first jersey patch sponsor in a multi-year deal with sports betting venture Circa Sports for the National Hockey League team’s home jersey.
Michelob Ultra adds MLS, Concacaf sponsorships
Michelob Ultra has signed multi-year international sponsorship agreements with Concacaf and Major League Soccer as AB InBev continues to push the beer brand in soccer
LA28 adds Cisco deal to sponsorship revenue pot
Cisco joins LA28's second tier of major sponsors as the organising committee continues to chip away at its $2.5bn sponsorship revenue goal.
DirecTV signs on as Soccer Champions Tour title sponsor
DirecTV will be title sponsor for the Soccer Champions Tour in the United States this coming summer
Fanatics expands Ravens deal to include year-round stadium retail store
The Baltimore Ravens, of the National Football League, and global e-commerce company Fanatics have outlined plans to dramatically increase gameday revenues with a year-round retail store to open in 2025…
SEC adds Sprouts sponsorship with women’s sports focus
Grocery chain Sprouts Farmers Market has signed a multi-year sponsorship deal with the Southeastern Conference (SEC).
The deal makes Sprouts the official grocer of the SEC beginning July 1