Shawn Medow

US college's Big East Conference has announced new six-year domestic media rights agreements with Fox Sports, NBC Sports and TNT Sports

The DirecTV Soccer Champions Tour has agreed a deal with ESPN platforms in the United States to show the six-game summer friendly tournament featuring five of Europe’s top clubs.

Micky Lawler, who helped spearhead the growth of women's tennis over the past decade, has turned her attentions to basketball, becoming commissioner of the new 3x3 women's league, Unrivaled.

Setanta Sports has signed a multi-year media rights deal to air the Professional Fighters League (PFL) and Bellator in Eurasia and the Philippines

The Chicago Blackhawks has signed its first jersey patch sponsor in a multi-year deal with sports betting venture Circa Sports for the National Hockey League team’s home jersey.

Michelob Ultra has signed multi-year international sponsorship agreements with Concacaf and Major League Soccer as AB InBev continues to push the beer brand in soccer

Cisco joins LA28's second tier of major sponsors as the organising committee continues to chip away at its $2.5bn sponsorship revenue goal.

DirecTV will be title sponsor for the Soccer Champions Tour in the United States this coming summer

The Baltimore Ravens, of the National Football League, and global e-commerce company Fanatics have outlined plans to dramatically increase gameday revenues with a year-round retail store to open in 2025…

Grocery chain Sprouts Farmers Market has signed a multi-year sponsorship deal with the Southeastern Conference (SEC). The deal makes Sprouts the official grocer of the SEC beginning July 1