Kleva joins Athletes Unlimited as chief growth officer
Allie Kleva has joined Athletes Unlimited as its first-ever chief growth officer, overseeing strategic communications to increase brand awareness and develop strategic relationships for the multi-sport…
Former LA28 CBO Lafemina joins Arctos as operating partner
Former LA28 executive Brian Lafemina has joined private investment firm Arctos as an operating partner, the company announced on Monday
Chiefs chase international engagement after Super Bowl success
Kansas City Chiefs is leading the National Football League's attempts to branch out to international markets after enjoying a huge rise in social media engagement following back-to-back Super Bowl wins.
WNBA extends Prime Video broadcast deal for two years
The Women's National Basketball Association has extended its domestic broadcast deal with Amazon Prime Video for two years, with the platform airing 21 WNBA games each season, including the WNBA Commissioner's…
ESPN exec Williamson leaves after nearly 40 years
Longtime ESPN executive Norby Williamson has left the company after nearly four decades working across the business from content and business to programming and production
NBA announces collaboration with K-pop group Le Sserafim
The National Basketball Association has announced a multi-year collaboration with K-pop group Le Sserafim through a deal with Source Music, a record label run by global entertainment lifestyle company…
Kendal-Jackson winery lands NBA, USA Basketball and WNBA deal
The National Basketball Association and Kendall-Jackson have announced a multi-year sponsorship agreement, making Kendall-Jackson the official wine of the NBA and USA Basketball and La Crema the official…
Diamond Sports makes post-Chapter 11 move with Charter distribution
Regional sports network (RSN) owner and operator Diamond Sports Group has announced a multi-year distribution renewal with Charter Communications in a move that shows life beyond its Chapter 11 bankruptcy
TNT Sports, NHL to air animated broadcast
TNT Sports and Warner Bros. Games are combining efforts with the National Hockey League for a real-time animation broadcast on truTV and Max's B/R Sports Add-on on April 14
Fox Sports, AEG launch new college basketball tournament
Fox Sports and AEG have announced the launch of a new postseason competition for teams from the Big Ten, Big 12 and Big East conferences who do not take part in the NCAA's March Madness, in a deal with…