Roku launching NBA’s first FAST channel
Streaming platform Roku has agreed a deal with the National Basketball Association to launch the league's first FAST (free, ad-supported streaming TV) channel and NBA Zone, providing non-live games, documentaries,…
MLB posts opening weekend viewership growth
Major League Baseball has opened the 2024 season with a slew of records and increases across national and international viewership
France, Asia eyed as next stops for NFL’s expanding international series
The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list.
Iowa-LSU smashes women’s basketball record viewership on ESPN
The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
Endeavor valued at $13bn in Silver Lake’s privatisation plans
Endeavor, the sports and entertainment giant that owns the IMG agency and Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) properties, is going private three years after listing on the New York Stock Exchange.
Man City-Arsenal match sets US viewership record
NBC Sports and Peacock's coverage of Manchester City's and Arsenal's 0-0 draw in the Premier League marked a new viewership record for the league in the United States with 2
Leagues Cup adds Frito-Lay, Rockstar sponsorship ahead of second tournament
Leagues Cup, the mid-season tournament featuring Major League Soccer and Liga MX clubs, has added Frito-Lay and Rockstar Energy Drink to its sponsorship portfolio in multi-year deals
Fubo signs new marketing agreements with four MLB teams
Sports streaming platform Fubo has announced marketing agreements with the Cleveland Guardians, Houston Astros, Seattle Mariners and reigning World Series Champions the Texas Rangers for the 2024 season
Elevate acquires Fenway Sports’ consulting arm
Elevate has fully acquired Fenway Sports Management's Consulting Group, taking over the Boston-based company's client list and nine-person staff
Legends takes on UFL events and e-commerce
Global experiences and merchandise solutions company Legends has become the United Football League's (UFL) official event and e-commerce partner as the league enters its first season