US Soccer adds to Coca-Cola sponsorship with BodyArmor deal
BodyArmor has been announced as the US Soccer Federation's official hydration partner in a deal that follows its parent company Coca-Cola as a sponsor of the federation
Trailblazing $117m CPKC Stadium can maximise sponsor potential, say owners
The Kansas City Current have unveiled features of its new home, CPKC Stadium, which the National Women's Soccer League side claims is the world's first purpose-built ground for women's professional sport
Genius’ Second Spectrum named WNBA ball and player tracking provider
The Women's National Basketball Association has announced a multi-year deal with Genius Sports' Second Spectrum to provide tracking data to the league
Ally becomes patch sponsor of WNBA’s Las Vegas Aces in multi-year deal
Ally Financial has signed a multi-year deal with the back-to-back WNBA champion Las Vegas Aces as the team's jersey patch sponsor.
The deal also makes Ally the Aces' first official retail banking partner
PWHL lands Molson sponsorship, adds patch on back of jerseys
The Professional Women's Hockey League and brewing company Molson have announced a multi-year deal that puts the Molson logo on the back of teams' jerseys where nameplates traditionally are placed
Sportradar secures long-term USL betting data, video rights contract
The United Soccer League has agreed a global, six-year betting rights deal with Sportradar as the United States soccer organisation's official betting and technology partner
Globo pins down PFL rights in multi-year renewal
Globo, the Brazilian media giant, is to remain as the exclusive broadcast partner in the country of the Professional Fighters League (PFL), after signing a new multi-year rights deal.
Murdoch outlines 5m subscriber target for sports streaming JV
Fox chief executive Lachlan Murdoch has said that the yet-to-be-named sports streaming joint venture backed by Disney, Fox and Warner Bros. Discovery is planned to reach five million subscribers in its first five years.
Diamond to cut ties with Bally’s as part of re-organisation plan
Diamond Sports Group, the owner and operator of 19 regional sports networks (RSNs) in the United States, has submitted its official re-organisation plan to the Houston court overseeing its Chapter 11 bankruptcy…
Eight MLS, 11 MLS Next Pro sides to compete in US Open Cup as league breaks from tradition
Major League Soccer has announced that it will send just eight of its 26 US-based first teams to compete in the 2024 US Open Cup, the United States' nationwide club competition.