Inter Miami agrees sponsorship with 100 Coconuts
Inter Miami of Major League Soccer has announced a multi-year sponsorship with 100 Coconuts, making the brand the club's first official coconut water
Wave FC extends 24 Hour Fitness including back of kit sponsorship
National Women's Soccer League side San Diego Wave FC has extended and expanded its sponsorship deal with 24 Hour Fitness that will include a back-of-kit sponsorship
Alyssa, Gisele Thompson become Toca Football stakeholders
Angel City FC and United States women's national team players and sisters Alyssa and Gisele Thompson have been announced as stakeholders in soccer tech company Toca Football in multi-year deals
USL renews ESPN deal in three-year extension
The United Soccer League has renewed its media rights agreement with ESPN through 2026 for the USL Championship and USL League One, SportBusiness understands
US judge blocks NCAA from enforcing NIL rules
A US federal judge temporarily blocked the National Collegiate Athletic Association (NCAA) on Friday from enforcing prohibitions against recruits signing name, image and likeness (NIL) endorsement deals…
Cricket Canada gains Coca-Cola sponsorship
Cricket Canada has announced an agreement with Coca-Cola Canada to make the beverage company the official beverage sponsor of the federation, with BodyArmor becoming its official sports drink
NJ Devils selects RWJBarnabas Health as home jersey sponsor
The National Hockey League's New Jersey Devils has announced a multi-year, long-term extension with RWJBarnabas Health that also makes the local health care system the team's home jersey sponsor
Dexcom named San Diego Wave sleeve sponsor
San Diego Wave of the National Women's Soccer League has tapped glucose monitoring technology company Dexcom as the club's jersey sleeve sponsor
MLS appoints Sportec Solutions to long-term VAR contract
Major League Soccer has appointed the Deltatre-owned Sportec Solutions as its video assistant referee (VAR) technology provider as the league's 29th season gets underway.
LA28 awards ticketing rights to AXS, CTS Eventim
American events platform AXS and German services company CTS Eventim have been awarded ticketing rights for the LA28 Olympic and Paralympic Games