Stanley Cup Game 5 draws 8.5m viewers in North America
Game 5 of the Stanley Cup Final averaged 8.5 million viewers across North America, a 61-per-cent increase from last year's equivalent
International fanbase driving NBA’s social media success
Nearly 70 per cent of the NBA's social media engagement across central, team and player accounts comes from outside the United States, with its roster of international stars making the league a truly global…
Fox Sports draws 1.8m for England Euro opener
Fox Sports drew an average of 1.8 million viewers in the United States for England's opening match of the Euros in which the Three Lions defeated Serbia 1-0
Clark-Reese matchup draws record WNBA viewership on CBS Sports
CBS Sports' broadcast of the Indiana Fever-Chicago Sky Women's National Basketball Association game was the most-watched game on any network in 23 years with an average of 2.252 million viewers
Williams Racing signs Memento licensing agreement
Williams Racing has signed a multi-year license agreement with sports memorabilia and manufacturing company Memento Exclusives
Diamond wants emergency hearing as major leagues demand to see TV contracts
Diamond Sports Group, the owner and operator of 19 regional sports networks (RSN) in the United States, has asked the federal bankruptcy court in Texas overseeing its case to hold an emergency hearing…
Genius Sports brings augmented CFL broadcasts to TSN
Sports data and betting services company Genius Sports is bringing its augmented broadcast technology to the Canadian Football League, airing live streams exclusively on Bell Media's TSN+
Inter Miami announces Sanllehí and Asensi as co-presidents
Major League Soccer's Inter Miami has named Raúl Sanllehí and Xavier Asensi as co-presidents of the club, with Sanllehí working as president of football operations and Asensi as president of business ope…
Avis extends PGA Tour deal through 2028
Car rental company Avis has today (Monday) extended its sponsorship deal with the PGA Tour through 2028, and added reigning PGA Championship winner Xander Schauffele as a brand ambassador
WME Sports launches padel group, signs world No. 1 Coello
Endeavor-owned agency WME Sports has launched a padel talent representation group and signed the world's top-ranked player, Arturo Coello