Lexus becomes founding partner of Clippers’ Intuit Dome
Luxury car company Lexus has become a founding partner of Intuit Dome, the future home of the NBA's Los Angeles Clippers, which is set to open in August
Verizon renews NHL US sponsorship
Verizon has renewed its sponsorship of the National Hockey League in a multi-year deal, continuing as the league's "official 5G partner, official wireless services partner and official mobile edge computing…
RSL, Utah Royals land Intermountain Health in seven-year shirt deal
Real Salt Lake of Major League Soccer and the Utah Royals of the National Women's Soccer League have agreed a deal with local-based Intermountain Health and its insurance arm Select Health for primary…
Suns adds G-League team, owner Ishbia forms new investment group
Mat Ishbia, owner of the Phoenix Suns of the National Basketball Association and Women’s National Basketball Association’s Phoenix Mercury, has acquired a G-League team for the Suns.
Google Pixel advances football strategy with NWSL deal
The National Women's Soccer League has announced a multi-year sponsorship that makes the Google Pixel smartphone the league's official mobile phone partner and playoffs and championship presenting sponsor
ESPN, CFP ‘agree six-year extension’ worth $7.8bn
ESPN and the College Football Playoff have agreed a six-year, $7.8bn (€7.3bn) extension as the new era of the college football postseason begins.
NHL adds Prince Edward Island as North American travel sponsor
Tourism Prince Edward Island has been named the official travel destination partner of the National Hockey League in a multi-year North American sponsorship deal
Russia, Belarus remain sidelined by IIHF for 2024-25 season
The International Ice Hockey Federation (IIHF) Council has announced that "it is not yet safe" to reincorporate Russian and Belarusian teams back into IIHF competitions for the 2024-25 championship season
Super Bowl domestic audience exceeds 123m to net all-time record
Domestic Super Bowl coverage drew the most-watched broadcast in NFL history with an average audience of 123.4 million viewers across all platforms
PFL lands expanded Latin American deal with Torneos, DirecTV
The Professional Fighters League (PFL) has announced a multi-year expanded deal with Torneos for live and on-demand PFL and Bellator Champions Series events in Latin America