Elevate acquires SRI talent agency, launches Elevate Talent
US sports and entertainment consulting firm Elevate has acquired executive search and talent agency SRI, creating Elevate Talent, a new agency that will expand Elevate's global presence across industries.
ESPN-Fox-WBD to form US sports streaming behemoth
ESPN, Fox and Warner Bros. Discovery have announced plans to launch a joint venture streaming service later this year in a major consolidation of the US market
Capital Rx becomes NYCFC sleeve sponsor in multi-year deal
New York City FC of Major League Soccer has announced that health technology company Capital Rx has become the club's official sleeve partner in a multi-year sponsorship deal for the club's first team…
PWHL signs tech deal with Catapult
The Professional Women's Hockey League (PWHL) has signed a deal with global performance technology company Catapult in a first-ever deal for the company with a professional women's hockey organisation
American Express expands sponsorship with AFA
The Argentinian Football Association (AFA) and American Express have expanded their sponsorship agreement to make American Express a global sponsor of the team through 2026
NFL’s Brazil debut to mark first regular-season opener for international series
The National Football League is to open the regular season with an international game for the first time later this year, when it makes its debut appearance in Brazil
Betway signs up with ALT Sports Data
Global online betting and gaming brand Betway has become an official sports betting operator of ALT Sports Data (ASD), giving Betway entryway into a new market of customers and sports
Aston Martin F1 team renews NetApp sponsorship
Intelligent data infrastructure company NetApp has renewed its sponsorship of the Aston Martin Aramco Formula One Team
Big Ten, SEC form advisory group to ‘address challenges’
The Big Ten and Southeastern Conference (SEC) have formed a joint advisory group of university presidents, chancellors and athletic directors to "address the significant challenges facing college athletics…
Diamond Sports agrees contracts with Guardians, Rangers and Twins
Diamond Sports Group, the regional sports network (RSN) owner and operator of Bally Sports, has motioned for new broadcast agreements with the Cleveland Guardians, Texas Rangers and Minnesota Twins of…