Ally sponsorship of USGA increases US Women’s Open purse to $12m
Ally Financial has announced a new sponsorship of the United States Golf Association in a multi-year deal that will increase prize money at the US Women's Open to a new record
Betting rights aggregator ALT Sports Data closes $2.5m funding round
California-based sports data and analytics company ALT Sports Data has announced the closing of a $2.5m series seed funding round, co-led by Eberg Capital and Relay Ventures, with participation from others including Trinity West Ventures NuFund Venture Group.
USA Gymnastics rolls out Samsonite as luggage sponsor
USA Gymnastics has announced global luggage company Samsonite as the national governing body's official luggage partner, supporting the national teams as they travel to camps and competitions, including…
Camarena Tequila becomes Concacaf Champions Cup sponsor
Camarena Tequila has been named the official tequila sponsor for the 2024 and 2025 editions of the Concacaf Champions Cup, the renamed and revamped regional club competition
Crocs lands Nascar licensing collaboration
Nascar and Crocs have agreed to a first-ever licensing agreement to release branded collections of the shoe manufacturer's popular clogs
Fanatics Commerce adds three execs as company eyes global growth
Global sports merchandising company Fanatics has announced the appointment of three new executives to its Fanatics Commerce division.
Topps replaces Panini to regain UFC trading-card licence
The Ultimate Fighting Championship (UFC) has announced a multi-year deal with Topps for its trading-card licence, with the Fanatics-owned brand reacquiring the licence from Panini in the latest development…
MLB puts in place production plans for Rockies broadcasts
Major League Baseball has started to establish production plans for Colorado Rockies' broadcasts and is likely to air the games on MLB.TV during the 2024 season, SportBusiness understands
Golden State’s WNBA expansion taps Smith as first president
The Golden State Warriors have named Jess Smith as president of the Golden State Women's National Basketball Association (WNBA) expansion team
Taiwanese airline Starlux extends Dodgers sponsorship by three years
The Los Angeles Dodgers of Major League Baseball has extended its deal with Taiwan-based Starlux Airlines in a three-year renewal