NHL adds NFP as North American sponsor
The National Hockey League has announced NFP as the league's new official business insurance brokerage partner in a multi-year North American deal
Saudi-backed PFL renews US Air Force Reserve sponsorship
The Professional Fighters League (PFL) has announced a renewal of its sponsorship by the US Air Force Reserve (AFR).
The deal makes it five consecutive years of sponsorship by the AFR
NBC Sports deal with Cosm includes ‘shared reality’ Premier League viewings
Immersive technology and entertainment company Cosm has announced a deal with NBC Sports to offer live Premier League matches, Notre Dame football, Big Ten football and horse racing at the company's "shared…
Minute Media acquires STN Video, adding highlight rights
Content company Minute Media has announced the acquisition of North American online sports content distributor STN Video
National Pickleball League secures first TV deal with CBS
The National Pickleball League (NPL) has announced its first television deal, signing an agreement with CBS Sports that will put exclusive programming on CBS Sports Network
NBA brings back Bill Walton alternate telecast
The National Basketball Association has announced the return of the 'Throw it Down with Bill Walton' alternate game telecast
USA Fencing adds Bell Bank sponsorship
USA Fencing has announced a multi-year sponsorship agreement with Bell Bank that makes the Fargo, North Dakota-based company the national governing body's official bank
World Surf League adds ESPN in US, slew of new sponsors for 2024
The World Surf League (WSL) has announced a broadcast deal with ESPN that will put all 10 of the Championship Tour events in 2024 on ESPN+, as well as several new sponsors
WWE deal does not signal sports strategy change, says Netflix’s Sarandos
Netflix's $5bn (€4.6bn), 10-year global media-rights deal with World Wrestling Entertainment is not reflective of a change in sports strategy at the streaming giant, according to co-chief executive Ted Sarandos.
Kyrgios to host show on Tennis Channel’s FAST network
Australian tennis player Nick Kyrgios will host a new video-podcast series on Tennis Channel's free, ad-supported (FAST) channel, T2