TUMI added as luggage sponsor for PGA Tour, LPGA
International travel and lifestyle brand TUMI has announced a sponsorship agreement with the PGA Tour and LPGA to make TUMI the "official luggage" for the two golf organisations
Uefa, EA revamp eChampions League format
EA Sports FC's official esports programme EA Sports FC Pro has announced a new, expanded eChampions League (eCL) format with Uefa
NFL playoff ratings soar in divisional round
The National Football League has set records during its live postseason coverage across the main US networks
World Rugby, USA Rugby announce partnership as MLR adds team
World Rugby, USA Rugby and Major League Rugby (MLR) have announced a strategic partnership aimed at growing the sport ahead of the 2031 and 2033 World Cups in the United States by adding MLR expansion…
Marriott returns as US Soccer sponsor in new four-year deal
Marriott Bonvoy and SpringHill Suites by Marriott have agreed to four-year deal with the United States Soccer Federation, giving the hotel chain exclusivity in the hotel lodging, accommodations and hotel…
Orlando City, Pride sign Inter&Co for stadium naming rights
Brazilian financial and digital commerce service provider Inter&Co has signed a stadium naming-rights deal with Orlando City SC of Major League Soccer and the National Women's Soccer League's Orlando Pride
Apple’s MLS Season Pass to air Inter Miami preseason games
Apple MLS Season Pass will stream five of Inter Miami's seven preseason games as the club goes on a makeshift world tour ahead of the 2024 MLS season
Jemison joins NWSL’s Kansas City Current from NBA’s Milwaukee Bucks
The National Women's Soccer League's Kansas City Current has appointed Raven Jemison as the team's president
Li named head of strategy and growth for Suns, Mercury
Ron Li has joined the National Basketball Association's Phoenix Suns and Phoenix Mercury of the Women's NBA as head of strategy and growth
Molson Coors extends IndyCar, IMS sponsorship
Brewing company Molson Coors has extended its multi-year sponsorship of IndyCar and the Indianapolis Motor Speedway (IMS)