Prime Video strikes NBA deal in Mexico
The National Basketball Association has struck a multi-year deal with Amazon Prime Video in Mexico to livestream more than 50 regular-season and playoff games.
Hummel takes Orange County SC kit deal
Orange County SC of the United Soccer League (USL) Championship has announced a three-year official apparel deal with Danish company Hummel
LA Clippers to host NBA All-Star 2026
Los Angeles and the LA Clippers have been selected to host the NBA All-Star 2026
PGA Tour adds GolfForever as official golf fitness system
The PGA Tour and GolfForever have announced a marketing partnership through 2027 that makes GolfForever the official golf fitness system and official golf strength and flexibility system of the PGA Tour
NFL ‘in advanced talks’ to take ESPN stake
Disney and the National Football League have held "advanced talks" over the latter taking an equity stake in ESPN, it has been claimed
Dollar Tree lands Nascar Cup Series team sponsorship
Legacy Motor Club has announced a multi-year deal with Dollar Tree for all three of its Nascar Cup Series entries and will be on track at all 38 races this coming season
CFP national championship sets record merchandise sales
The College Football Playoff national championship game set a record in sales on-site and online for the game in its 10th year of the CFP, according to hospitality and merchandising company Legends
Apple TV+ unveils MLS docuseries
Major League Soccer and Apple TV+ have unveiled their plans for an eight-part documentary series produced by Box to Box Films based on the 2024 MLS Cup season and road to MLS Cup
X Games adds Taiga Motors sponsorship ahead of 2024 Games
Action sports event X Games has announced a sponsorship with Canadian electric powersports brand Taiga Motors ahead of the 2024 X Games in Aspen
Tylenol named NHL Canadian sponsor
The National Hockey League has announced a new Canadian sponsorship with Tylenol, making the brand the official pain, cold and flu symptom relief partner of the NHL